Before You Discount Your Treatments


If your schedule has felt a little lighter than usual lately, your first reaction might be to run a special, lower your prices, or throw together a last-minute promotion.

Before you do that, watch this video.

I break down practical things practices can do to generate appointments during slower periods without immediately reaching for discounts.

These are the same types of strategies I look at when working with providers because a slow schedule is usually a visibility, follow-up, or patient experience problem before it's a marketing problem.

XOxO,

Cheri Cobb

Marketing & Growth Partner

​www.CheriCobbCreative.com​

Cheri Cobb Creative

I help established aesthetic practice owners scale with creative marketing strategies.

Read more from Cheri Cobb Creative

Reader, Dolly Parton’s death made something painfully clear: being known is not the same as being remembered. She had a way of making the underdog feel like they belonged on her level. It did not matter how famous she became or how much success she experienced. Dolly never made everyday people feel small in her presence. She made them feel seen, and I believe that is one of the reasons her death has affected so many people. When I heard the news, my first thought was, “Another icon and...

“I swear if one more person questions my pricing after everything I’ve invested into this practice, I’m going to lose it.” That’s how the call started. Not “Hi Cheri.” Not “How are you?” 🫣🤣 Just immediate frustration from a talented provider who was completely burnt out from attracting the wrong type of patients over and over again. And honestly? I understood exactly what she meant. From the outside, her practice looked successful. She was posting consistently, staying active online, running...

Reader, High Value Providers is officially open and enrollment starts now. If you have been showing up consistently in your business but still feel like your marketing is not translating into the right clients, this is exactly what I built this for. HVP is my membership for aesthetic providers who are ready to move beyond posting and start making strategic decisions that actually lead to conversions. This is not about trends or trying to keep up with what everyone else is doing. It is about...