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Reader, High Value Providers is officially open and enrollment starts now. If you have been showing up consistently in your business but still feel like your marketing is not translating into the right clients, this is exactly what I built this for. HVP is my membership for aesthetic providers who are ready to move beyond posting and start making strategic decisions that actually lead to conversions. This is not about trends or trying to keep up with what everyone else is doing. It is about understanding how to position your practice, communicate your value, and create an experience that makes patients choose you. Inside HVP, you will have direct access to ongoing support and strategy so you are not left trying to figure things out on your own. You will get biweekly strategy sessions where we walk through what to fix, refine, and improve inside your practice so you can move with clarity and confidence. You will also have access to live open office hours where you can ask questions, get real-time feedback, and make faster decisions without overthinking every step. The Aesthetic Vault is included, which is a private resource library filled with tools you can start using immediately, including consultation scripts, follow-up templates, event frameworks, content prompts, and pricing strategies that are designed to help you convert, not just attract attention. Each month, one practice will be selected for the HVP Hot Seat where we review your website, marketing, patient experience, and revenue opportunities in detail so you can see exactly what is working and what needs to be improved. You will also get behind-the-scenes access to real examples from aesthetic practices so you can see what is actually working in real time and understand how to apply it to your own business. As a bonus, you will receive the High Value Patient Experience Playbook, which will show you how to increase revenue inside your practice without relying on more leads. HVP is for providers who are ready to think differently, operate differently, and position themselves in a way that attracts better patients and stronger results. The investment is $47 per month, and remember you can cancel at any time. If you are ready to stop guessing and start making decisions that actually move your business forward, you can join here:
I will see you inside. XOxO, Cheri Cobb Marketing & Growth Partner ​www.CheriCobbCreative.com​ P.S. Watch my newest YouTube video. |
I help established aesthetic practice owners scale with creative marketing strategies.
If your schedule has felt a little lighter than usual lately, your first reaction might be to run a special, lower your prices, or throw together a last-minute promotion. Before you do that, watch this video. I break down practical things practices can do to generate appointments during slower periods without immediately reaching for discounts. These are the same types of strategies I look at when working with providers because a slow schedule is usually a visibility, follow-up, or patient...
“I swear if one more person questions my pricing after everything I’ve invested into this practice, I’m going to lose it.” That’s how the call started. Not “Hi Cheri.” Not “How are you?” 🫣🤣 Just immediate frustration from a talented provider who was completely burnt out from attracting the wrong type of patients over and over again. And honestly? I understood exactly what she meant. From the outside, her practice looked successful. She was posting consistently, staying active online, running...
I wanna be honest with you Reader. The level of work I do with my clients requires a lot of trust. Not just because of marketing… but because I’m stepping into how their business operates, how they communicate, how they sell, and how they position themselves. And that’s not something everyone is ready for right away. Over time, I started noticing something… There are a lot of providers who don’t need a full marketing team yet. But they do need direction. They need clarity. They need to...