Reader When I first started working with medical and dental aesthetic clinics, I noticed a pattern. A very toxic pattern. Everyone thought social media was the answer—the magic bullet to grow their business. “Just post more,” they’d say. “Go viral, and the clients will come flooding in.” But one experience humbled me real quick. I remember working with a cosmetic dentist who said, “Followers? More followers? Well, Cheri, with all due respect, we want to see an ROI. Where the hell is our money...

Hi Reader, Let me tell you a story about a group of cosmetic dentists we onboarded. Their practice was thriving, at least on the surface with all the pretty photos and office decor and beautiful staff, but behind the scenes, they were spending nearly $10,000 a month on paid ads between — Google, Facebook, Instagram—you name it. Their former marketing company convinced them that ads were all they needed. To be clear it wasn’t even a marketing company it was a "LEAD GENERATION" company. Please...

Hey there, Hope you're doing great this Monday evening! I wanted to shoot you a quick email today about something we don't talk about often – business boundaries. I had this potential client recently, and they were all excited about me taking over their marketing. Cool, right? But then they dropped a bombshell – they also wanted me to train their entire staff and their "Marketing Director" 🤯 Now, don't get me wrong, I love a challenge. But here's the thing: training their staff? That's a...