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Before we partnered with this Luxury Med Spa in Aspen, Colorado, their entire focus was on going viral. They were pouring time and money into “trendy” content, boosting posts, chasing likes, and tracking all the wrong numbers. The result? Big reach online, but not enough new patients walking through the door. After we onboarded them into The Takeover, we shifted their attention to what really moves the needle: booked appointments, rebooking rates, and per-visit revenue. Within months, their numbers told a completely different story: And now their #'s look like this. This is the power of systems and partnering with someone who understands medical aesthetic conversions. They stopped guessing. They stopped chasing vanity metrics. And they started building consistent, predictable growth with the right patients. If you’re ready to stop focusing on “viral moments” and finally build a practice that grows with intention, The Takeover was built for you. Are you a great fit for our Full Service Marketing Plan? "The Takeover" {Apply today} to find out..... XOxO, Cheri Cobb Marketing Strategist & Online Educator Cheri Cobb Creative |
I help established aesthetic practice owners scale with creative marketing strategies.
Reader, Dolly Parton’s death made something painfully clear: being known is not the same as being remembered. She had a way of making the underdog feel like they belonged on her level. It did not matter how famous she became or how much success she experienced. Dolly never made everyday people feel small in her presence. She made them feel seen, and I believe that is one of the reasons her death has affected so many people. When I heard the news, my first thought was, “Another icon and...
If your schedule has felt a little lighter than usual lately, your first reaction might be to run a special, lower your prices, or throw together a last-minute promotion. Before you do that, watch this video. I break down practical things practices can do to generate appointments during slower periods without immediately reaching for discounts. These are the same types of strategies I look at when working with providers because a slow schedule is usually a visibility, follow-up, or patient...
“I swear if one more person questions my pricing after everything I’ve invested into this practice, I’m going to lose it.” That’s how the call started. Not “Hi Cheri.” Not “How are you?” 🫣🤣 Just immediate frustration from a talented provider who was completely burnt out from attracting the wrong type of patients over and over again. And honestly? I understood exactly what she meant. From the outside, her practice looked successful. She was posting consistently, staying active online, running...