I help established aesthetic practice owners scale with creative marketing strategies.
The difference when you focus on the right numbers
|
Before we partnered with this Luxury Med Spa in Aspen, Colorado, their entire focus was on going viral. They were pouring time and money into “trendy” content, boosting posts, chasing likes, and tracking all the wrong numbers. The result? Big reach online, but not enough new patients walking through the door. After we onboarded them into The Takeover, we shifted their attention to what really moves the needle: booked appointments, rebooking rates, and per-visit revenue. Within months, their numbers told a completely different story: And now their #'s look like this. This is the power of systems and partnering with someone who understands medical aesthetic conversions. They stopped guessing. They stopped chasing vanity metrics. And they started building consistent, predictable growth with the right patients. If you’re ready to stop focusing on “viral moments” and finally build a practice that grows with intention, The Takeover was built for you. Are you a great fit for our Full Service Marketing Plan? "The Takeover" {Apply today} to find out..... XOxO, Cheri Cobb Marketing Strategist & Online Educator Cheri Cobb Creative |
Cheri Cobb Creative
I help established aesthetic practice owners scale with creative marketing strategies.
Hi Reader, Tomorrow at 8 AM EST, The Social MD: Social Media Made Simple for Medical Professionals officially opens. 🎉 This self-paced course was built for doctors and aesthetic providers who are posting consistently, but want those posts to turn into real booked appointments (without discounts or boosting). What you’ll walk away with 🗣️A clear plan to attract cash-pay patients who value your expertise 🗣️Content frameworks that build trust & authority 🗣️Platform strategies for IG, Facebook,...
Reader When I first started working with medical and dental aesthetic clinics, I noticed a pattern. A very toxic pattern. Everyone thought social media was the answer—the magic bullet to grow their business. “Just post more,” they’d say. “Go viral, and the clients will come flooding in.” But one experience humbled me real quick. I remember working with a cosmetic dentist who said, “Followers? More followers? Well, Cheri, with all due respect, we want to see an ROI. Where the hell is our money...
Hi Reader, Let me tell you a story about a group of cosmetic dentists we onboarded. Their practice was thriving, at least on the surface with all the pretty photos and office decor and beautiful staff, but behind the scenes, they were spending nearly $10,000 a month on paid ads between — Google, Facebook, Instagram—you name it. Their former marketing company convinced them that ads were all they needed. To be clear it wasn’t even a marketing company it was a "LEAD GENERATION" company. Please...