I help established aesthetic practice owners scale with creative marketing strategies.
“That’s too expensive” is not an objection. It’s a moment.
|
Most aesthetic providers hear “that’s too expensive”… and immediately start explaining, discounting, or over-talking. That reaction costs you more than the sale. It EATS away at your positioning. Do this instead: When a patient says, “that’s too expensive,” they’re not asking you to explain your pricing. They’re trying to decide if it’s worth it. And psychology tells us something important… The more you talk, the more you weaken your authority. So instead of word-vomiting your way into a lower price point, try this: “Yes, it is an investment. Compared to what?” Then stop talking. Silence does something your explanations never will. It puts the decision back in their hands. It forces them to think instead of negotiate. Because now they have to answer: Compared to what? Another provider? A temporary fix? Doing nothing and letting it get worse? That’s where your positioning either holds… or collapses. High-ticket providers don’t rush to justify. They anchor value and let the patient meet them there. And if you’re reading this thinking, “I don’t feel confident holding that line yet…” That’s exactly why I created this. High Value Providers (HVP) is for aesthetic professionals who are done lowering their prices just to stay booked. Inside, we focus on: – Strengthening your positioning so price isn’t your selling point – Building a patient experience that supports premium pricing – Creating systems that attract buyers, not browsers We’re officially opening Tuesday, April 27th. The first group will get in at $11/month. After day two, it increases to $47/month. If you’ve been saying you want better clients, higher ticket treatments, and less back-and-forth… This is your move. Join the waitlist now and be first in when doors open. XOxO, Cheri Cobb Marketing & Growth Partner |
Cheri Cobb Creative
I help established aesthetic practice owners scale with creative marketing strategies.
Reader, Dolly Parton’s death made something painfully clear: being known is not the same as being remembered. She had a way of making the underdog feel like they belonged on her level. It did not matter how famous she became or how much success she experienced. Dolly never made everyday people feel small in her presence. She made them feel seen, and I believe that is one of the reasons her death has affected so many people. When I heard the news, my first thought was, “Another icon and...
If your schedule has felt a little lighter than usual lately, your first reaction might be to run a special, lower your prices, or throw together a last-minute promotion. Before you do that, watch this video. I break down practical things practices can do to generate appointments during slower periods without immediately reaching for discounts. These are the same types of strategies I look at when working with providers because a slow schedule is usually a visibility, follow-up, or patient...
“I swear if one more person questions my pricing after everything I’ve invested into this practice, I’m going to lose it.” That’s how the call started. Not “Hi Cheri.” Not “How are you?” 🫣🤣 Just immediate frustration from a talented provider who was completely burnt out from attracting the wrong type of patients over and over again. And honestly? I understood exactly what she meant. From the outside, her practice looked successful. She was posting consistently, staying active online, running...