I help established aesthetic practice owners scale with creative marketing strategies.
Why I Created High Value Providers
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I wanna be honest with you Reader. The level of work I do with my clients requires a lot of trust. Not just because of marketing… but because I’m stepping into how their business operates, how they communicate, how they sell, and how they position themselves. And that’s not something everyone is ready for right away. Over time, I started noticing something… There are a lot of providers who don’t need a full marketing team yet. But they do need direction. They need clarity. They need to understand how to actually operate at a higher level. Because most of what’s being taught right now? Post more. Discount your prices. Promote your devices. And if you’ve been doing this for a while, you already know… that’s not what builds a high-level practice. That’s exactly why I created High Value Providers. This isn’t my full-service marketing program. It's what comes before that. This is where you learn how to think, position, and operate like the kind of provider people trust, invest in, and come back to. Inside HVP, you’ll get: (I finally narrowed it down) • Biweekly strategy sessions so you know exactly what to focus on • Live open office hours to ask questions and get real guidance • The Aesthetic Vault with scripts, templates, and frameworks you can actually use • Monthly Hot Seat reviews where I break down real practices • Behind-the-scenes insights from what’s working right now • Content direction that supports bookings, not just engagement • And the High Value Patient Experience Playbook as a bonus This is a self-paced membership. No contracts. Cancel at any time. $47.99/month. But more than anything, this is for the provider who knows… “I’m good at what I do… but I’m not being positioned that way yet.” If that’s you, I want you inside. Open enrollment starts April 28th. For now, you can join the waitlist and be first to get access. Let’s start operating differently. XOxO, Cheri Cobb Marketing & Growth Partner |
Cheri Cobb Creative
I help established aesthetic practice owners scale with creative marketing strategies.
“I swear if one more person questions my pricing after everything I’ve invested into this practice, I’m going to lose it.” That’s how the call started. Not “Hi Cheri.” Not “How are you?” 🫣🤣 Just immediate frustration from a talented provider who was completely burnt out from attracting the wrong type of patients over and over again. And honestly? I understood exactly what she meant. From the outside, her practice looked successful. She was posting consistently, staying active online, running...
Reader, High Value Providers is officially open and enrollment starts now. If you have been showing up consistently in your business but still feel like your marketing is not translating into the right clients, this is exactly what I built this for. HVP is my membership for aesthetic providers who are ready to move beyond posting and start making strategic decisions that actually lead to conversions. This is not about trends or trying to keep up with what everyone else is doing. It is about...
Most aesthetic providers hear “that’s too expensive”… and immediately start explaining, discounting, or over-talking. That reaction costs you more than the sale. It EATS away at your positioning. Do this instead: When a patient says, “that’s too expensive,” they’re not asking you to explain your pricing. They’re trying to decide if it’s worth it. And psychology tells us something important… The more you talk, the more you weaken your authority. So instead of word-vomiting your way into a...