Hi Reader,

Let me tell you a story about a group of cosmetic dentists we onboarded. Their practice was thriving, at least on the surface with all the pretty photos and office decor and beautiful staff, but behind the scenes, they were spending nearly $10,000 a month on paid ads between — Google, Facebook, Instagram—you name it.

Their former marketing company convinced them that ads were all they needed. To be clear it wasn’t even a marketing company it was a "LEAD GENERATION" company. Please educate yourself on the difference in 2025.

No organic content, no systems, and no real strategy. Just launch the ads and BOOM leave the 10k on the nightstand! 🤣🙀

When they applied for The Takeover back in March, I’ll admit, I was skeptical in the very beginning. But once we met in person I could tell they were serious. They weren’t retiring anytime soon; they were still in the business and eager to grow.

That’s why we screen our applicants carefully. It’s not about how much money you’re spending—it’s about your willingness to learn and adapt. That’s the type of client we love working with.

I still remember our first meeting, sitting in their conference room. I remember it being very cold and smelling like a brand-new building.

They were dressed nicely, confident, and passionate, but also confused. Extremely confused. Like most medical and dental professionals, they’re experts at treating patients, but marketing isn’t their expertise—and it doesn’t have to be. That’s why they came to us.

Here’s what we found: their ads were bringing in leads, but they weren’t the right leads. And idc what anyone says in AESTHETICS the quality of the leads matter.

And wanna know the worst part? 😖

They had no way to track whether the ads were actually converting into revenue. The reports from their previous company showed “growth,” but it wasn’t reflected in their revenue or retention rates. They were frustrated, and I could see why. Ya'll it didn’t take us long to pinpoint the problem.

So, we shifted their strategy entirely. Instead of chasing numbers and running after vanity metrics, we focused on organic marketing.

Building a community of people who value their expertise, not just their latest offer or waiting on a promotion. We even snatched them off Groupon. That was a f'kn disaster but let's not go there on this fine Sunday morning!

Anyway it wasn’t a quick fix. Organic marketing takes time, but it works.

Over time, they started seeing a shift. Higher-quality leads. Clients who didn’t haggle over prices but valued the experience. A retention rate that finally matched the care they provided. And the best part? They could actually track their progress and see what was working with the systems we implement. If you want to watch a quick video on how we implement sexy systems for aesthetic clinics WATCH HERE ​

Here’s the thing no one talks about in our industry. Most marketing companies aren’t teaching you how to build a personal brand. They’re giving you cookie-cutter solutions that might work in the short term but don’t build lasting trust or loyalty. That’s why organic marketing is so powerful. It’s about connection, consistency, and showing up for your audience in a way that feels real.

Did you know that in medical aesthetics, most followers take 10 to 12 months to convert into paying clients? That’s a long game, and it requires patience. But the payoff is worth it.

The clients who come to you through organic marketing are the ones who stay. They’re loyal, they’re invested, and they’re the ones who drive long-term growth because 9 times outta 10 they have been following you and watching your business take off for a very long time. So many clients say to me Cheri we've been watching your journey for YEARS! Then we finally booked your marketing services.

If you’ve been relying solely on paid ads and still feel stuck, you’re not alone. This is the story of so many practices. But it doesn’t have to be yours.

Right now, we’re offering $500 off our 1:1 Strategic Marketing Sessions and $100 off our Strategic Marketing Audits.

If you’re ready to shift your approach and see real results, let’s talk.

XOxO,

Cheri Cobb

Marketing Strategist & Online Educator

Cheri Cobb Creative

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