“I swear if one more person questions my pricing after everything I’ve invested into this practice, I’m going to lose it.” That’s how the call started. Not “Hi Cheri.” Not “How are you?” 🫣🤣 Just immediate frustration from a talented provider who was completely burnt out from attracting the wrong type of patients over and over again. And honestly? I understood exactly what she meant. From the outside, her practice looked successful. She was posting consistently, staying active online, running...

Reader, High Value Providers is officially open and enrollment starts now. If you have been showing up consistently in your business but still feel like your marketing is not translating into the right clients, this is exactly what I built this for. HVP is my membership for aesthetic providers who are ready to move beyond posting and start making strategic decisions that actually lead to conversions. This is not about trends or trying to keep up with what everyone else is doing. It is about...

I wanna be honest with you Reader. The level of work I do with my clients requires a lot of trust. Not just because of marketing… but because I’m stepping into how their business operates, how they communicate, how they sell, and how they position themselves. And that’s not something everyone is ready for right away. Over time, I started noticing something… There are a lot of providers who don’t need a full marketing team yet. But they do need direction. They need clarity. They need to...