I help established aesthetic practice owners scale with creative marketing strategies.
SOO wHat DO YOU do?
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Hey there, Hope you're doing great this Monday evening! I wanted to shoot you a quick email today about something we don't talk about often – business boundaries. I had this potential client recently, and they were all excited about me taking over their marketing. Cool, right? But then they dropped a bombshell – they also wanted me to train their entire staff and their "Marketing Director" 🤯 Now, don't get me wrong, I love a challenge. But here's the thing: training their staff? That's a whole different ball game, my friend. And it's not something I include in my marketing packages. It's a separate consulting package. So, I had to make a tough call. I politely explained that while I'd love to help with their marketing, training their staff would be a separate deal. Did it cost me the account? Yup, it did. But you know what? I'm okay with that. Because setting boundaries isn't about saying no to opportunities. It's about saying yes to the right ones – the ones that align with who we are and what we stand for. Sure, it stung a bit to let that big account slip through my fingers. But you know what felt even better? Sticking to my guns and staying true to what I believe in. So, here's the takeaway: boundaries matter, folks. They're like the guardrails that keep us on track and protect our sanity. As business owners, we've gotta know where to draw the line. Because when we do, we're not just protecting ourselves – we're setting ourselves up for success. Alright, that's enough rambling from me. Thanks for listening! Enjoy your night! XO, Cheri Cobb Online Marketing Strategist & Video Content Creator Cheri Cobb Creative Stay Connected With Cheri On Social Media |
Cheri Cobb Creative
I help established aesthetic practice owners scale with creative marketing strategies.
If your schedule has felt a little lighter than usual lately, your first reaction might be to run a special, lower your prices, or throw together a last-minute promotion. Before you do that, watch this video. I break down practical things practices can do to generate appointments during slower periods without immediately reaching for discounts. These are the same types of strategies I look at when working with providers because a slow schedule is usually a visibility, follow-up, or patient...
“I swear if one more person questions my pricing after everything I’ve invested into this practice, I’m going to lose it.” That’s how the call started. Not “Hi Cheri.” Not “How are you?” 🫣🤣 Just immediate frustration from a talented provider who was completely burnt out from attracting the wrong type of patients over and over again. And honestly? I understood exactly what she meant. From the outside, her practice looked successful. She was posting consistently, staying active online, running...
Reader, High Value Providers is officially open and enrollment starts now. If you have been showing up consistently in your business but still feel like your marketing is not translating into the right clients, this is exactly what I built this for. HVP is my membership for aesthetic providers who are ready to move beyond posting and start making strategic decisions that actually lead to conversions. This is not about trends or trying to keep up with what everyone else is doing. It is about...