Hello Reader,
It's Wednesday evening and I was sitting here thinking about last week. It was a whirlwind for me—I had the opportunity to co-host a podcast episode and let me tell you, it was so much fun! We talked about Online Marketing Tips For Med Spas On the Med Spa Club With Monica Swint - Listen HERE
But that's not all; we also celebrated my son and niece's birthdays in Atlanta GA, and we had the most FUN!
You know, these experiences got me thinking about the power of storytelling in our lives. As an online marketing strategist, I've seen how the landscape of digital marketing is shifting. People are no longer drawn to faceless businesses; they want to connect with real, relatable, and authentic stories. It's all about humanizing your business, especially in the aesthetics world!
So, I'm here to share a golden secret with you—record a "Day in the Life" video to show the world the human side of your aesthetics business. Whether you're the talented Esthetician, the friendly Front Desk Staff, the skilled Nurse Injector, or the brilliant Dentist his or herself, the bottom line is your story matters.
Sharing those behind-the-scenes moments, your passion, your expertise, and your small values will build trust and deeper connections with your audience. Let them see the heart and soul of your business! Vlogs are killing the online space right now! Here is an example of a personal vlog - HERE
I want to help you take this storytelling journey to the next level.
That's why I'm offering a personalized Video Audit of your current content strategies. Let's discover how you can create content that resonates with your audience and showcases the incredible human side of your aesthetics business.
Check out the details of your Video Audit opportunity here GET AN AUDIT OF YOUR ACCOUNTS
Keep shining and sharing your incredible stories! Sending you lots of positive vibes.
P.S. Have you gotten a chance to sign up for my FREE Monthly Masterclass? "Aesthetics Amplified: Master the Art of Attracting Clients Online"
Join The Amplified Aesthetics Dream Team TODAY
LIVE Sunday evenings at 7 PM EST
XO,
Cheri Cobb
Online Marketing Strategist & Video Content Creator
Cheri Cobb Creative
Stay Connected With Cheri On Social Media
Want to use the internet to attract and retain patients? Check out the resources I offer below and sign up for my newsletter!
Reader When I first started working with medical and dental aesthetic clinics, I noticed a pattern. A very toxic pattern. Everyone thought social media was the answer—the magic bullet to grow their business. “Just post more,” they’d say. “Go viral, and the clients will come flooding in.” But one experience humbled me real quick. I remember working with a cosmetic dentist who said, “Followers? More followers? Well, Cheri, with all due respect, we want to see an ROI. Where the hell is our money...
Hi Reader, Let me tell you a story about a group of cosmetic dentists we onboarded. Their practice was thriving, at least on the surface with all the pretty photos and office decor and beautiful staff, but behind the scenes, they were spending nearly $10,000 a month on paid ads between — Google, Facebook, Instagram—you name it. Their former marketing company convinced them that ads were all they needed. To be clear it wasn’t even a marketing company it was a "LEAD GENERATION" company. Please...
Hey there, Hope you're doing great this Monday evening! I wanted to shoot you a quick email today about something we don't talk about often – business boundaries. I had this potential client recently, and they were all excited about me taking over their marketing. Cool, right? But then they dropped a bombshell – they also wanted me to train their entire staff and their "Marketing Director" 🤯 Now, don't get me wrong, I love a challenge. But here's the thing: training their staff? That's a...