Cheri Cobb Creative

🚀 Tomorrow 8 AM EST: The Social MD goes live

Hi Reader, Tomorrow at 8 AM EST, The Social MD: Social Media Made Simple for Medical Professionals officially opens. 🎉 This self-paced course was built for doctors and aesthetic providers who are posting consistently, but want those posts to turn into real booked appointments (without discounts or boosting). What you’ll walk away with 🗣️A clear plan to attract cash-pay patients who value your expertise 🗣️Content frameworks that build trust & authority 🗣️Platform strategies for IG, Facebook,...

19 days ago • 1 min read

The difference when you focus on the right numbers

Before we partnered with this Luxury Med Spa in Aspen, Colorado, their entire focus was on going viral. They were pouring time and money into “trendy” content, boosting posts, chasing likes, and tracking all the wrong numbers. The result? Big reach online, but not enough new patients walking through the door. After we onboarded them into The Takeover, we shifted their attention to what really moves the needle: booked appointments, rebooking rates, and per-visit revenue. Within months, their...

20 days ago • 1 min read

likes don’t pay the bills—let’s talk real ROI

Reader When I first started working with medical and dental aesthetic clinics, I noticed a pattern. A very toxic pattern. Everyone thought social media was the answer—the magic bullet to grow their business. “Just post more,” they’d say. “Go viral, and the clients will come flooding in.” But one experience humbled me real quick. I remember working with a cosmetic dentist who said, “Followers? More followers? Well, Cheri, with all due respect, we want to see an ROI. Where the hell is our money...

10 months ago • 1 min read

tired of leads that don’t convert? read this.

Hi Reader, Let me tell you a story about a group of cosmetic dentists we onboarded. Their practice was thriving, at least on the surface with all the pretty photos and office decor and beautiful staff, but behind the scenes, they were spending nearly $10,000 a month on paid ads between — Google, Facebook, Instagram—you name it. Their former marketing company convinced them that ads were all they needed. To be clear it wasn’t even a marketing company it was a "LEAD GENERATION" company. Please...

10 months ago • 3 min read

SOO wHat DO YOU do?

Hey there, Hope you're doing great this Monday evening! I wanted to shoot you a quick email today about something we don't talk about often – business boundaries. I had this potential client recently, and they were all excited about me taking over their marketing. Cool, right? But then they dropped a bombshell – they also wanted me to train their entire staff and their "Marketing Director" 🤯 Now, don't get me wrong, I love a challenge. But here's the thing: training their staff? That's a...

over 1 year ago • 1 min read

Your workshop starts tomorrow! (w/ address)

Okay okay okay okay!!! For the people in the back........ "The workshop starts at 11 a.m. EST tomorrow. Do your best to come on time and be ready to learn so you won't miss out on the juicy parts" I'm so excited to meet some of you for the first time and to see some of you again! Address: Tom Triplet Park Conference Center 100 Tom Triplett Road, Pooler, GA 31322 XO, Cheri Cobb Online Marketing Strategist & Video Content Creator Cheri Cobb Creative www.CheriCobb.com