Reader, Dolly Parton’s death made something painfully clear: being known is not the same as being remembered. She had a way of making the underdog feel like they belonged on her level. It did not matter how famous she became or how much success she experienced. Dolly never made everyday people feel small in her presence. She made them feel seen, and I believe that is one of the reasons her death has affected so many people. When I heard the news, my first thought was, “Another icon and...
about 5 hours ago • 1 min read
If your schedule has felt a little lighter than usual lately, your first reaction might be to run a special, lower your prices, or throw together a last-minute promotion. Before you do that, watch this video. I break down practical things practices can do to generate appointments during slower periods without immediately reaching for discounts. These are the same types of strategies I look at when working with providers because a slow schedule is usually a visibility, follow-up, or patient...
3 months ago • 1 min read
“I swear if one more person questions my pricing after everything I’ve invested into this practice, I’m going to lose it.” That’s how the call started. Not “Hi Cheri.” Not “How are you?” 🫣🤣 Just immediate frustration from a talented provider who was completely burnt out from attracting the wrong type of patients over and over again. And honestly? I understood exactly what she meant. From the outside, her practice looked successful. She was posting consistently, staying active online, running...
4 months ago • 1 min read
Reader, High Value Providers is officially open and enrollment starts now. If you have been showing up consistently in your business but still feel like your marketing is not translating into the right clients, this is exactly what I built this for. HVP is my membership for aesthetic providers who are ready to move beyond posting and start making strategic decisions that actually lead to conversions. This is not about trends or trying to keep up with what everyone else is doing. It is about...
4 months ago • 1 min read
Most aesthetic providers hear “that’s too expensive”… and immediately start explaining, discounting, or over-talking. That reaction costs you more than the sale. It EATS away at your positioning. Do this instead: When a patient says, “that’s too expensive,” they’re not asking you to explain your pricing. They’re trying to decide if it’s worth it. And psychology tells us something important… The more you talk, the more you weaken your authority. So instead of word-vomiting your way into a...
5 months ago • 1 min read
Hi Reader, Tomorrow at 8 AM EST, The Social MD: Social Media Made Simple for Medical Professionals officially opens. 🎉 This self-paced course was built for doctors and aesthetic providers who are posting consistently, but want those posts to turn into real booked appointments (without discounts or boosting). What you’ll walk away with 🗣️A clear plan to attract cash-pay patients who value your expertise 🗣️Content frameworks that build trust & authority 🗣️Platform strategies for IG, Facebook,...
11 months ago • 1 min read
Before we partnered with this Luxury Med Spa in Aspen, Colorado, their entire focus was on going viral. They were pouring time and money into “trendy” content, boosting posts, chasing likes, and tracking all the wrong numbers. The result? Big reach online, but not enough new patients walking through the door. After we onboarded them into The Takeover, we shifted their attention to what really moves the needle: booked appointments, rebooking rates, and per-visit revenue. Within months, their...
11 months ago • 1 min read
Reader When I first started working with medical and dental aesthetic clinics, I noticed a pattern. A very toxic pattern. Everyone thought social media was the answer—the magic bullet to grow their business. “Just post more,” they’d say. “Go viral, and the clients will come flooding in.” But one experience humbled me real quick. I remember working with a cosmetic dentist who said, “Followers? More followers? Well, Cheri, with all due respect, we want to see an ROI. Where the hell is our money...
over 1 year ago • 1 min read
Hi Reader, Let me tell you a story about a group of cosmetic dentists we onboarded. Their practice was thriving, at least on the surface with all the pretty photos and office decor and beautiful staff, but behind the scenes, they were spending nearly $10,000 a month on paid ads between — Google, Facebook, Instagram—you name it. Their former marketing company convinced them that ads were all they needed. To be clear it wasn’t even a marketing company it was a "LEAD GENERATION" company. Please...
over 1 year ago • 3 min read